Market entry and expansions require methodical assessments and testing of buying patterns, demand, competitive analysis, and local laws. As innovation is rapidly disrupting global markets, it is important to ensure the channel distribution models, branding, pricing, and positioning are legally and culturally aligned with local markets. Our global professionals will ensure the success of your market development initiatives.
Rapid changes in the marketplace and digital disruptions specifically social media make it a challenge to promote cross-border trade initiatives. We develop and promote your brand, and ensure you have the most effective distribution model by establishing direct in-country presence, collaborative joint-ventures, partnerships or strategic alliances to accelerate your growth. Additionally, we augment your capabilities with our digital marketing expertise to grow, track and monitor the performance of your products and services in the local marketplace.
Trade Financial Support
Business executives and entrepreneurs are always challenged with cross-border trade financial services. We are rapidly building referral partnerships with commercial banks, financial services providers, and boutique trade finance firms to enable your company to realize your business goals and effectively execute cross-border trade initiatives. Our referral partners will provide the following services: letter of credit (LCs), bank guarantees (BGs), asset-based lending, supply chain financing, and purchase order financing.